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Urban Decay Eyeshadow Primer Potion vs L'Oréal Paris Infallible De-Slick Primer

Both made by L'Oréal Groupe. Here's how the ingredients actually compare.

Same parent company
Original
Urban Decay
Eyeshadow Primer Potion
~$27
Closest match
L'Oréal Paris
Infallible De-Slick Primer
~$13
Ingredient match 52%
2 of the top 6 ingredients in Urban Decay's formula also appear in L'Oréal Paris's — a strong overlap, weighted toward the earliest (highest-concentration) ingredients.
IsododecaneCyclopentasiloxane
Parent company
L'Oréal Groupe
~ Prices are approximate and may have changed. Check the retailer for current pricing.
View ingredient lists
Urban Decay
  1. Isododecane
  2. Cyclopentasiloxane
  3. Disteardimonium Hectorite
  4. Trimethylsiloxysilicate
  5. Trihydroxystearin
  6. Polyethylene
L'Oréal Paris
  1. Aqua / Water
  2. Isododecane
  3. Cyclopentasiloxane
  4. Glycerin
  5. Cyclohexasiloxane
  6. PEG-10 Dimethicone
  7. Polymethylsilsesquioxane

Urban Decay and L'Oréal Paris are both owned by L'Oréal Groupe. When two brands share a parent company, they sometimes develop products with overlapping ingredients, though not always identical formulas. In this case, L'Oréal Paris's Infallible De-Slick Primer shares 52% of its top ingredients with Urban Decay's Eyeshadow Primer Potion, at roughly $13 compared to $27. Whether that overlap is enough to make the switch is up to you — this page exists so you can judge the actual formula for yourself instead of guessing.

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How matching works: We match products by publicly documented parent company ownership. Ingredient overlap is shown alongside each match as supporting context, so you can judge formula similarity for yourself.