Urban Decay Eyeshadow Primer Potion (Eden Matte) vs NYX HD Studio Photogenic Eyeshadow Base
Both made by L'Oréal Groupe. Here's how the ingredients actually compare.
Same parent company
Original
Urban Decay
Eyeshadow Primer Potion (Eden Matte)
~$27
Closest match
NYX
HD Studio Photogenic Eyeshadow Base
~$7
Ingredient match71%
4 of the top 7 ingredients in Urban Decay's formula also appear in NYX's — a strong overlap, weighted toward the earliest (highest-concentration) ingredients.
~ Prices are approximate and may have changed. Check the retailer for current pricing.
View ingredient lists
Urban Decay
Isododecane
Cyclopentasiloxane
Disteardimonium Hectorite
Trimethylsiloxysilicate
Isohexadecane
Trihydroxystearin
Titanium Dioxide
NYX
Isododecane
Talc
Cyclopentasiloxane
Disteardimonium Hectorite
Trihydroxystearin
Polyethylene
Triethylhexanoin
Urban Decay and NYX are both owned by L'Oréal Groupe. When two brands share a parent company, they sometimes develop products with overlapping ingredients, though not always identical formulas. In this case, NYX's HD Studio Photogenic Eyeshadow Base shares 71% of its top ingredients with Urban Decay's Eyeshadow Primer Potion (Eden Matte), at roughly $7 compared to $27. Whether that overlap is enough to make the switch is up to you — this page exists so you can judge the actual formula for yourself instead of guessing.
How matching works: We match products by publicly documented parent company ownership. Ingredient overlap is shown alongside each match as supporting context, so you can judge formula similarity for yourself.